Activation @ Grammarly

G

Content Strategy/Design is a really important skill I continue to improve on beyond my experience, especially in the age of AI, conversational design, and a lack of context as a recurring problem.

Grammarly setup flow screens

I mostly write:

Select all that apply.

Step 3 of 4

Problem

Improve user activation and time-to-value while maintaining the quality writing experience users expect.

Solution

growth experiments focusing on onboarding optimization, feature discovery, & retention mechanics

Impact

Improved user activation rates and reduced time-to-value

Grammarly landing page showing AI features