Noir Sombrero Set
Sets
AFTER
HOURS
We make things for the hours between who you are and who you become. High-end. Unapologetic. For everyone.
AFTER HOURS◆CLOTHING◆BEAUTY◆EVENTS◆AFTER HOURS◆CLOTHING◆BEAUTY◆EVENTS◆AFTER HOURS◆CLOTHING◆BEAUTY◆EVENTS◆AFTER HOURS◆CLOTHING◆BEAUTY◆EVENTS◆
— MANIFESTOBUILT FOR THE
BUILT FOR THE
AFTER.
After Hours is what happens when luxury stops being exclusive and starts being electric. We build for the people the industry has historically ignored—without lowering the bar on craft.
Our clothing is cut for bodies. Our beauty is formulated for all skin. Our events are spaces where the door policy is: you belong here.
READ THE FULL IDENTITY →SYSTEM ARCHITECTURE — ATOMIC DESIGN
ATOMS
Button · Badge · Eyebrow · SectionTitle
Smallest design units. Tokens in component form.
MOLECULES
ColorSwatch · ProductCard · EventCard
Simple groups of atoms. One clear purpose.
ORGANISMS
Nav · Hero · Gallery · Collection · Events
Complex, self-contained sections of the UI.
DATA
brand.ts
All content, copy, and route config in one source of truth.
PAGE
Router + pages
Composes organisms into a connected brand world.
— THE WORLDAFTER HOURS
AFTER HOURS
IN THE WILD
The brand lives beyond the page. These are the garments, the looks, the spaces, and the moments that make up the After Hours universe.
AH · MOTION / 01
THE ATTITUDE▶ CAMPAIGN SS26
LOOK 07
Spectrum Mini
AH · CLOTHING
Spectrum Mini Dress
Hand-painted print. Velvet-stretch base. Every pigment chosen by our in-house artists.
AH · COUTURE / ARCHIVE
GARDEN
RITUAL
RITUAL
Sage silk-velvet corset. Hand-stitched botanical motifs. Ruffled organza skirt. Made in one studio, one pair of hands, one season.
This piece lives at the edge of After Hours — where the club ends and ceremony begins. We believe in beauty that doesn't ask you to choose.
AH · BRAND IN HAND
HELDCLOSE.
Print is not dead. It's just more intentional. After Hours exists wherever people carry it — in their hands, on their walls, in their playlists.
PRINTED ON 300GSM UNCOATED
SPOT UV · PANTONE MATCHED
PRODUCED IN BROOKLYN, NY
SPOT UV · PANTONE MATCHED
PRODUCED IN BROOKLYN, NY
3
CITIES
47
PIECES THIS SEASON
12
EVENTS IN 2026
∞
IDENTITIES WELCOME
— BRAND PALETTE
COLOUR SYSTEM
PRIMARY USE
Hot Wire is the pulse of the brand. CTAs, active states, key typographic moments, event highlights.
ACCENT USE
Gold Ritual signals luxury and craft. Used sparingly: product lines, awards, editorial moments.
GROUND RULE
Void (black) is the dominant ground. Never invert the hierarchy. Light-on-dark, always.
— TYPE SYSTEM
TYPOGRAPHY
DISPLAY — BIG SHOULDERS DISPLAY
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Display / 900
Heading / 700
Subheading / 500
BODY — DM SANS
We move between worlds.
Body text sets a clean, legible ground. Light weight, generous line height, always readable.
MONO — DM MONO
SKU-0042 / AH-SS26
DATE: AUG 23, 2026 — 10PM
PRICE: $680.00 USD
DATE: AUG 23, 2026 — 10PM
PRICE: $680.00 USD
TYPE SCALE
96pxAFTER HOURS
64pxCOLLECTION SS26
40pxShadow Trench
24pxNew Arrivals — August 2026
— EVENTS
THE NIGHTS
SOLD OUT
AFTER HOURS: ECLIPSE
An immersive night of fashion, performance, and communion. All bodies, all expressions. Dress code: yourself.
DATE & TIME
AUG 23, 2026 · 10PM — CLOSE
The Vault, New York
TICKETS LIVE
AFTER HOURS: GOLD FEVER
Celebrating the new beauty collection with live DJ sets, product drops, and a pop-up by our resident artists.
DATE & TIME
SEP 6, 2026 · 9PM — CLOSE
Warehouse 44, Los Angeles
COMING SOON
AFTER HOURS: PHANTOM WAVE
A transatlantic debut. The full After Hours universe — fashion, beauty, music — in one space, one night.
DATE & TIME
OCT 18, 2026 · 11PM — DAWN
Club NOIR, London
— BRAND VOICE
WHAT WE SOUND LIKE
01
Unapologetic
We don't ask for permission. After Hours exists for those who live outside the expected frame.
02
Inclusive by Design
Not as a value-add. Not as a campaign. Inclusion is the architecture. Every product, every event, every chair at the table.
03
Luxuriously Honest
High-end without pretense. We charge for craft, not gatekeeping. The price reflects the work, not a barrier to entry.
04
Alive After Dark
The brand lives in the hours between. That tension — the electricity of 1AM — is built into everything we make.
✓ WE SAY
- "This is your space. Own it."
- "Formulated for every body."
- "No dress code. No excuses."
- "Wear it like you mean it."
✕ WE DON'T SAY
- "Flattering for all body types."
- "For the bold and daring few."
- "Exclusive members only."
- "Effortlessly chic."
— LOGO SYSTEM
MARKS & USAGE
AFTER
HOURS
HOURS
PRIMARY MARK
AH
MONOGRAM
AFTER
HOURS
HOURS
REVERSED / LIGHT
CLEAR SPACE RULE
Maintain minimum clear space equal to the cap-height of the "A" in AFTER around all sides of any logo mark. Never place the logo on a patterned surface without an appropriate background block. Never rotate, stretch, or apply drop shadows to any mark.